Business research methods ninth edition

Cooper and Schindler’s Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory.

Business research methods ninth edition

Donald R. Cooper

Mc Graw Hill

2006

Abstract

Cooper and Schindler’s Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory.

The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text.

Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions.

Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

Citation

Donald R. Cooper. Business research methods ninth edition. Mc Graw Hill, 2006

Collection

Ngành Quản trị kinh doanh (7340101)

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