All you need is a good idea

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business

All you need is a good idea

Heyman

John Wiley and Sons

2008

Abstract

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business.

Perfect for entrepreneurs and small business owners?or operators of any size business, for that matter?this valuable marketing resource will help any business stand out in the marketplace, build bigger market share, gain publicity, and scare the pants off the competition.

This book is the perfect guide to creating truly powerful marketing messages.

Citation

Heyman. All you need is a good idea. John Wiley and Sons, 2008

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